News article from Licensing.biz.

Zodiak Kids has entered a co-production deal with the Icelandic lifestyle brand, Tulipop to develop a new animated kids’ series based on its characters and landscapes.

Work will commence on the new series this summer.

Founded in 2010 by the celebrated Icelandic illustrator Signy Kolbeinsdottir and marketing expert Helga Arnadottir, the island of Tulipop is drawn from an eclectic Icelandic heritage with ideas inspired by ancient fairytales.

The multiple award-winning design brand has recently begun to expand internationally with its range of products currently available in 350 stores in Europe and the US as well as online.

The brand also boasts a very successful YouTube channel which is home to ten English language webisodes dubbed into Icelandic and broadcast on the country’s public service broadcaster RUV.

Jean-Philippe Randisi, CEO of Zodiak Kids, said: “We are delighted to be partnering with Tulipop and are excited to start development on a series that captures the Icelandic spirit and creativity that exists and takes it forward to a worldwide audience.

“We believe Tulipop’s modern yet sensitive values and its deep connection to nature and heritage will truly resonate with kids and tween of tomorrow globally.”

Tulipop co-founder, Helga Arnadottir, added: “Tulipop is excited to have teamed up with Zodiak Kids for the production of a high quality animated series based on the magical Tulipop world with its stunning design and oddball characters.

“Our dream was to produce this in partnership with an international co-production company with a strong track record, and Zodiak Kids has an amazing team that shares our creative vision and ambition to create an awesome Tulipop series for worldwide distribution.”

Tulipop retains the distribution rights in the Nordics alongside the global licensing and merchandising rights to the brand.